Introducing… Andrew Rosen, President of Angel Foundation and my 1st blog interview

Through all my networking over the last year (and I’ve done a LOT), the best part has been hearing peoples stories and how/when they decided to make nonprofit their career choice.

I’m going to honor these stories through blog interviews. Andrew Rosen at Angel Foundation is my first victim (I mean subject).

Rather than recap information you can find on the Angel Foundation website & his LinkedIn, I thought I’d cut/paste bits of his press release from January 2016 when he was announced as President.

“Angel Foundation’s Board of Directors is pleased to announce the appointment of Andrew Rosen as the nonprofit organization’s new President. Andrew is the former President of HousingLink, an innovative web-based non-profit that provides affordable housing information for the State of Minnesota. He has also recently served as Interim Executive Director for Social Venture Partners Minnesota…..

Andrew has significant non-profit consulting experience with clients such as The Network for Better Futures, Twin Cities RISE!, and the International School of Lausanne, Switzerland, where he recently spent four years living as an expatriate with his family. His for-profit career includes marketing leadership positions with Boston Scientific and business development roles in the first internet boom in San Francisco. He holds an MBA in Marketing from the Wharton School of the University of Pennsylvania, and an MA in International Studies from U Penn. His undergraduate degree is from Tufts University in Boston.

Andrew is very involved in his community, serving on the boards of the Trust for Public Land, the International School of Lausanne, and the City of Lakes Waldorf School”

Super impressive and a bit intimidating, right?! (I mean Wharton, come on!!).  I was thrilled when he agreed to sit with me, share his story and talk about his passion for non-profit.  And, yes, this has been approved by the man himself:)


What motivated you to move into non-profit?

As I moved through school and life, there were 2 constant themes; wanting to own/run my own business and wanting the work I did to have meaning. I got really close to the meaning portion of the equation in my corporate life, but it was never quite enough.  But, I still wanted to be a part of a complex organization; from problem solving to accounting to strategy to outreach.  I’ve found that nonprofit IS a business, a people business.  These 2 themes stem from 2 life experiences.  1) becoming a parent and realizing that I needed to walk the walk, not just talk the talk on my values.   2) understanding that my life experience would have been significantly different if I had been born and raised 2 miles further east from my Golden Valley home and instead been born in North Minneapolis.  I’ve been remarkably lucky in life and simply want to share that good fortune.

Now that you are in role, why do you stay?

I love how Angel Foundation is intensely local. I can wear my Angel baseball hat and get stopped, almost daily, with stories of how we have helped families in crisis.  It’s so motivating to know that we are helping people when they are in challenging circumstances (helping low income adults with cancer with basic needs).  And, my favorite time of the summer is our summer camp program with the kids, Camp Angel. It’s a safe space for them to be kids, be surrounded by other kids in similar situations and relax/have fun.

What was the biggest surprise when you made the move?

Other than how long it took (more than a year to transition from corporate to nonprofit with a number of “runner ups” for Executive Director roles), it’s finding the balance between leading with my heart and leading with my business experience. It’s not either/or, it’s BOTH; both are critical for the success of our organization and people are motivated by different aspects of both.

What is your biggest challenge in role?

The philanthropic pressure to raise money.  So much of our revenue cycle feels out of my control.  Our goal is to build more earned revenue streams but until that time, I need to share our story with everyone I meet and ask for support (and money!).

What do you want people to know about you/your career shift into nonprofit?

I want people to know that business skills are incredibly valuable in our ability to deliver increased value/performance/quality and support of our clients. And that’s the end goal, to serve our clients well.

Any advice for people making this move? 

Network, network, network. Connections are key. Moving into nonprofit is a major career shift and there is a lot to learn!  Fit is critical and people need to be able to “see” you in a role.

Thank you Andrew for your time, your persistence, your insight and the work you do at Angel Foundation!

Facing my Fear (i.e. STO Talks)

After a bit of internet research, it seems that public speaking is one of the top 10 biggest fears. In general, I enjoy public speaking especially if it’s a topic I’m passionate about.  However, put that event at my alma mater (St. Olaf) and you’ve just taken this to a whole new level.

It’s not a secret that I have avoided going back to ‘the hill’ for the last 20 years (there is something about planning your 5 year class reunion that doesn’t leave a desire to frequent campus).  In fact, I normally get a severe stomach ache as I drive up to campus. I have this irrational fear that they will see me, realize I never finished a test (paper, project, etc) and strip me of my degree, on the spot.

Late last year, I was asked to speak at this years STO Talks event.  STO Talks is modeled after TED Talks with the speakers ranging from professors to alumni to students.  The focus for this years event …

  • challenge the audience to think critically and make a positive impact in our community
  • challenge our audience to become catalysts for effective change
  • share your journey which brought you to where you currently are

This was PERFECT considering the career change journey I am on.  I was excited (& scared) to share what I was learning about privilege, getting comfortable with being uncomfortable and our responsibility as people with privilege to be part of the solution (spoiler alert, we all have privilege at some level so we all ALSO have responsibility to find solutions).

But, how to introduce this topic in 8-12 minutes, with an energetic delivery that asks people be introspective and commit to change?

So, back to my internet research. I learned (thanks to GoodLeadership) that powerful presentations have 4 ingredients:

  • Meet somebody new
  • Heard something unexpected
  • Direct involvement/participation
  • Helped shape the meeting

I took a different approach with my talk. Luckily, I was the last speaker, could draw on all the previous speakers AND, I figured people needed a bit of a shake up.

First up?  Everyone stand up! We did a privilege exercise, if you haven’t done one, try it. While not perfect, it is humbling.

Next, I asked them to share their results with the person behind them (NOT with someone they came with).

Then, I shared a quick recap of what I’ve learned about privilege, how I’m pushing myself to get comfortable with being uncomfortable and why I believe its important to participate in solutions, even if they don’t directly impact my social sphere.

Finally, I challenged everyone to take a learning/idea from STO Talks and make a commitment to do something, one thing, anything … and had them share that with the person behind them again.

AND, I gave everyone a “what is possible/what is not acceptable” poker chip as a reminder of their commitment.

So, how’d I do on meeting the 4 ingredients of a powerful presentation?

  • Meet somebody new – have them share their results with the person behind them
  • Heard something unexpected – what privilege really is
  • Direct involvement/participation – privilege exercise
  • Help shape meeting  – poker chip give away

Pretty good!  I hit all 4 ingredients, got them up and moving, left them with something to think about and … most importantly, made it through the whole event without a stomach ache and with my degree intact.  Success!

Oh, and the bonus for the day … one of the other presenters was Tina Rexing of T-Rex Cookies (pictured with me above).  She and I worked at Target together and have biked the MS150 on Team Target. Her talk was inspirational AND she brought cookies!!

If you want to get an idea of the variety of topics at STO Talks, you can see the Sunday speakers here.  (I’m at 1 hr and 18 minutes, Tina’s at 31 minutes)

Thank you St Olaf for helping me tell my story and face my fear of ‘the hill’.




Spotlight Series #1 … Bellis

As part of my regular blog updates, I’m going to add a Spotlight Series highlighting nonprofit organizations I am working with, what are the key problems they are trying to solve and how I am uniquely helping them in their mission.  Bellis is our 1st featured organization in the Spotlight Series!!  Look for more of these in the coming weeks AND, if you are interested in other project work I’m engaged in, check out my Causes section in this blog.

Bellis is an adoption education and support nonprofit. I won’t go into the details of our programing, history or financials as you can read all about that on our cool new website BUT … I do want to talk about…
~ What problem are trying to solve?

~ What is my role in helping support this organization?

PROBLEM STATEMENT–  The bottom line is, while adoption is becoming much more widely accepted, involves much more choice than ever before and has great resources for those engaged IN the adoption process, unfortunately, common language and understanding of adoption has lagged. This causes misunderstanding which leads to shame.  Who hasn’t heard these questions/terms before?

~ Why did your real mom give you up?

~ How much did you cost?

~ But they aren’t your REAL parents?

~ What a wonderful/loving/sacrifice/etc move to take in someone else’s baby!

I could go on and on. Imagine how these questions feel as an adoptive person (especially a child!), adoptive parent and birth parent? I know they automatically put me on the defensive to have to educate (patiently) the true, modern nature of adoption.  Bellis is aiming to change the language of adoption OUTSIDE the immediately impacted parties.

MY ROLE – Bellis is a small but mighty nonprofit with just 1.4 FTE and a deep well of volunteer support. I’ve been on a mission to get a more stable team in place to operate efficiently and effectively through …

~ Board Members – In 2015, we had a near full turn over of board members due to term limits and life events.  This took us from a mature board of  11 down to a skeletal board of 4.  In 2016 we built back up to 9 members and I have helped recruit, interview, onboard and mentor 6 of those new members.  The current board is highly engaged, passionate and has amazing ideas!

~ Skill Based Volunteers – Part of Bellis’s strength is our deep volunteer history, we have over 100 school panel volunteers that go into schools to share their adoption stories with 4,000+ students/year.  However, it felt redundant to tap into this group for our operational needs so I set out to build out our probono/skill based volunteer base. We have been blessed with long term, probono support in our legal, accounting, tax and creative marketing, I wanted to extend that into event management, database management, donor identification and fundraising innovation. I’m really excited to say we now have an amazing group of 7 dedicated volunteers that are covering all of the above.  This is freeing up our Executive Director and President to find/solicit/groom new sources of support.  Yes!!

~ Community Outreach – While we are respected inside the adoption community (and field referrals for support/help weekly) we haven’t expanded our reach to our nonprofit partners.  I’ve been using my networking to talk about our work with foster care agencies, human services organizations and other nonprofit leaders. This has led to some amazing sharing of approaches to funding, training, communication and marketing. In fact, our Executive Director will be attending her 1st “Best Leadership Retreat” event with other nonprofit leaders in the Twin Cities in May.  We also hosted a call with 5 foster care agencies to ensure we are using appropriate foster care language in our presentations. Finally, we are parting on a joint funding request to take our outreach and message to the next level with an innovative health services organization.  I love sharing what we do and learning from others.

I am so passionate about Bellis and can’t wait to see where this momentum takes us!




My Target Organizations

Since this site is meant to share my journey and learnings as I move from a corporate career into a nonprofit career, I thought it might be time to share the top 5 organizations I have in my scope and why I am so excited by this move.

I want to start by saying, there are almost an unlimited number of incredible nonprofits in the Twin Ciites. We a major hub for innovation, leadership, support and outcomes, second only to San Francisco.  I am very proud of what that means for our community!

I mention this because, while I am focusing on 5 incredible organizations that I am interested in becoming a part of, this list will change and grow as I learn more and continue to network.  (These are in no particular order).

Jewish Family and Children’s Services (JFCS) – They are a multidimensional human services organization that is quietly serving both the Jewish and non-Jewish population.  They have just successfully completed a 5 year strategy and are in the beginning phases of what the next 5-10 years will look like. They’ve been gifted building and are starting into a capital campaign to retrofit the building in order to move in late fall. They are in a unique and exciting partnership with PRISM who will also be moving and co-locating with them this fall.  I am so impressed with their approach and creative thinking. As they researched their strengths and gaps, they realized they are one of the few JFCS’s in the country without a food shelf. Rather than fill that gap by creating one on their own, they sought out a partner in PRISM. This is not a merger or acquisition, its a true partnership that leverages the best of both organizations in order to better serve the community.  Impressive and something I aspire to be a part of.

The YWCA Minneapolis – Their motto is to … Eliminating Racism, Empowering Women.  Their moto was enough to put them at the top of my list but HOW they do it is why they stay at the top of my list.  They are vigilant about identifying, discussing and rooting out racism. Their “Lets Talk about Race” forum and workshops as well as the expert leaders on their team are amazing resources for the whole community; profit, nonprofit, civic, etc.  They have a board comprised entirely of women and a leadership staff that is overwhelmingly female. With their new leader (Luz Maria Frias), I’m excited to see what new audacious goals they set for themselves and therefore are setting to help move all people forward with grace while being comfortable with being uncomfortable.  Watching them is like seeing my values in action and I’d love to be a part of their future.

Wilder – Center for Communities (WCC) – One of the pioneer organizations that uses data to drive strategy AND shares that data openly, easily and generously with the communities they serve. They are organized into 3 functions; research, direct services and the WCC.  The WCC is fascinating. They use the data insights from research and imagine new ways to solve problems in our communities. They aren’t afraid to take risks and pilot new programs. The WCC also realizes that leadership is critical to the success of any organization but especially nonprofits since resources are constrained. They have amazing leadership training, cohorts and shared experiences that rival any Fortune 100 for impact and personal growth.  It’s a small but mighty team that I’d love to be a part of!

The Boys & Girls Club (National) – Talk about an organization that is embracing change!  When Jim Clark joined B&GC 5 years ago, he set out to make change. With more than 1,000 clubs (including international locations), they serve more than 4 million kids, thats a big reach and huge task!  Historically, the club experience was determined by the local leadership team.  B&GC is on a mission to drive a more consistent and quality club experience and its been fun to learn about how they plan on bringing this vision to fruition. They are truly embracing change management and have partnered with some amazing organizations on programming, data and research. There are some pretty interesting regional roles that are helping drive the change with a coordinated, supportive and high touch approach. Feels like it would be a great entry point for my skill set.

Northside Achievement Zone (NAZ) – NAZ is focused, committed, tenacious, audacious and strategy.  Who WOULDN’T want to be a part of that?! “NAZ has a game-changing approach that is closing the achievement gap. NAZ’s wraparound framework effectively supports low-income children of color so that they will graduate from high school prepared for college”. Again, their work is seeped in data and research with a vigilant focus on outcomes for the scholars and families they serve (all kids are referred to as scholars, how cool is that!?!)  Inspired by the results of the Harlem Children’s Zone, they were initially funded through a 5 year Promise Neighborhood grant and are now rolling out a more widespread support model to continue their work well into the future.  Their programming is innovation and focuses on partnering with other local agencies to deliver in community, wrap around support for the whole family. As they grow, I’m paying a close eye to when they may need additional operational help in order to scale efficiently, I’d love to help this amazing organization succeed.

So, what do all the above organizations have in common?  Why am I so intrigued by them and interested in joining their teams in order to advance their missions?


  • see the need for change, embrace the need for change and are committed to change through action.
  • support children and families in new, innovative and bold ways that set audacious goals with an optimistic approach.
  • are willing to test and learning into what’s best for their community.
  • use data to inform gaps, potential solutions, progress and real outcomes.
  • understand that communities need to work together for the greatest good and that we are ALL better together.

My hope is … this or something better, for all involved.  I would consider it an honor and privilege to work at ANY of the above organizations and have the opportunity to use my skills and experience to make a difference while learning along side amazing leaders.  However, I’m open to what’s best for everyone and if that means a different/emerging or currently unknown opportunity, I’m open to that as well.  In the meantime, I’ll keep cheering on these organizations while researching other amazing nonprofits in our community.

It’s so much fun!












A letter to myself – 15 years later

Hello Tracy!

This letter is coming to you from your future self.  I know you love surprises, so I’ll try to refrain from needing to warn of any spoiler alerts (you’ll know what that means in about 10 years). But, I did want to take a minute to tell you – loosen up & let go, it’s going to be ok.  And maybe, as I write this letter it will serve as a good reminder to myself that the next 15 years are going to be ok too, that I’m good enough and that my integrity is my greatest strength.

You are a new mom to a beautiful son, Jimmy, congratulations! This is the start of a crazy/fun journey that will lead to more children, zone defense and some pretty significant role changes between you and Tom.  The nightmares you have about leaving Jimmy in the grocery store, gas station and Target will stop and I promise, you’ll never “forget” and leave him somewhere by accident.  I will suggest that you rethink throwing “What to Expect the 1st Year” at Tom during your 4am fight when Jimmy wouldn’t go to sleep all while yelling… “They don’t cover this in the instruction book!”  Not your proudest moment and honestly, he will go to sleep (& learn to walk & talk & go potty on the potty & ride a bike & drive ….), eventually. They all do.

Speaking of Tom, I know you think you know him at his core right now. And you do, you’ve just been through the most amazingly frustrating journey to parenthood together! But, again, I’m here to tell you, you don’t know the 1/2 of it.  You have married the most complex, funny, adaptable and patient person on the planet.  He will surprise you with his insight and accountability both to being your partner but also in how he parents the kids.  He will step up, step in and, while it might not get done “your” way, it will get done.  He is on a mission to make sure your kids have a great childhood.  Honor this mission and try and to stay out of his way.

Speaking of staying out of the way. Get out of your own way at work. Really.  The next 15 years are going to bring career opportunities you can’t even imagine right now.  Say “yes”. Always.  Even (especially) when its uncomfortable, scary and new. You have the skills, ability and temperament to do what’s in front of you. One thing to let go of though … ambition and ego.  They really just get in your way and piss off the people around you.  Once you stop worrying about “making it” or the next promotion or if you’ll make a mistake or keeping up with your peer group, the whole world will open up to you. Literally. And it’s the most amazing feeling to KNOW, without a shadow of a doubt, that you can/will make good decisions, build great teams and make a difference regardless of the personal gain you will/won’t receive.  Thats when it’s really going to get fun. I promise.

A great example of letting go of ambition and ego is the recent very bad experience with your boss. He was engaged in behavior that went against every moral, value, belief and sense of integrity you have and … while he didn’t ask you to participate in this behavior, he did ask that you be complicit to his behavior.  Don’t do it.  You can (and will!) cry, fight, rage and protest against his actions, you go girl, stand up for what you believe is right!  If it’s bothering you, I promise you it’s bothering others.  Be the one to shine a light on the fact that we can be strong women leaders WITHOUT compromising our integrity.  As difficult as this time was for you, it’s going to serve you well as you move through the next 15 years because ….

There are going to be some really hard times; family issues, sickness (soon you’ll loose a whole week of your life to dengue fever, go to Costa Rica anyway!), financial loss and heartbreak.  Good. These are times that will uncover and reinforce your values (remember the lessons from your boss).  Pay attention and know that the situations are temporary.  Things will get better, you’ll learn and they’ll become the foundation for better decisions going forward.

Even in the hard times, there will be moments/periods of pure happiness and bliss. Write it all down, take more pictures (take pictures with YOU in them, you aren’t good at this), pause, absorb, remember, enjoy.  It’s all going to go by in a 15 yr blink of an eye and you’ll wonder why your sweet, chubby, friendly 9 month old baby boy now has his learners permit and 1st official girl friend.

And, my one spoiler alert … you are good enough.  You’ll have an amazing conversation with a close friend about not feeling like you are doing anything well. Work, parenting, as a wife, as a friend …you name it.  You’ll feel like you are only operating at 85% in any aspect of your life and you’ll desperately want to be really, really good at all of it.  Let it go.  Its not healthy for you, Tom, the kids, your friends or your teams at work.  You will run across a blog* that will reinforce this approach to life and it will resonate with you … “If we accept our own limitations, we are better able to accept those of our children and of life itself”.

Thats not to say you should settle. No! Goal to be ‘good enough’. Good enough that your kids know you love them but that your mission is to raise them to be good adults.  Good enough that Tom knows you rely on him as a parent and don’t need to interfere with how he parents. Good enough that your team at work knows you trust them to make decisions/mistakes and that you don’t need/want the credit. Good enough that your friends know they can call you ANYTIME and you’ll be there, but you also don’t need them to feel obligated to keep in touch on a daily/weekly/monthly basis (they are crazy busy too trying to be good at everything!).   This will come as a slow dawning over time and I wish for you that is comes more quickly than it did for me.

And, if you ever DO decide to get at tattoo (in the next 30 years?), consider this – Good Enough.

Your biggest fan & critic,


*not the exact blog, but one that’s really close …












A Few of my Favorite Things … An Ode to Minneapolis/St Paul = Verse 2 Resources

As promised, there is just too much goodness in MPLS/St Paul for 1 blog, here’s verse 2!!


Up and coming Financial PlannerSara Smit Juran is a former colleague and brave new business owner. She set out from Target with a dream to help professional women with their financial health. She is smart, direct and cares about helping.

Established Financial Planner GEN Financial has been my financial partner for 20 years and were invaluable as I made the leap from Target into the unknown job search market. THANK YOU!

Career Coach – Karen Kodzik and Cultivating Careers helped me think through my job transition approach, craft a new resume, update my LinkedIN, develop a networking plan and be smart about my job search. She is also on my board of advisors.

Job Transition Networking GroupMichael Sunnarborg and the White Box Club meet every other Wednesday morning and its been great to learn/share along with others on my journey. In fact, next weeks session will be VERY relevant, join us (& see the next bullet point)

Personal Brand/Website support – Jim Fellows is the mastermind behind not only the technology but also the messaging on this site. He keeps me honest on my message and grammar AND … he’s the guest speaker at next weeks White Box Club meeting. (I wish I had a website to like you to but … the shoemakers kids dont have shoes, you’ll just need to come to the meeting!)

Community ConnectionsPollen is my new favorite information medium, its edgy, smart, bold and I love everything about it! They focus on building community through story telling as well as post events and opportunities (jobs, volunteering, events, etc). Later this spring I am going to help think about how they can expand their market reach into the corporate sector. If you haven’t already, subscribe!


Immigrants – The current immigrant challenges concern me as 3 of the most important people in my world are immigrants. Thank god for Jimmy, Kay and Billy Murphy, they are the light of my world, they light up the world and I have no doubt they will change the world. (and I’m lucky to be their mom!)

Paraprofessional – My husband Tom is on his 3rd career manifestation and its the most fun – by far! He is a para at our school (Meadowbrook) and looks after the 3rd graders. He loves the kids, his coworkers and administration. The kids love him too and on a daily basis he come home with notes, drawing and cards from the kids. As Ivy says – “Mr Tom is the best Tom”. I couldn’t agree more!

Self Awareness Reminder – Jane at Continuum Center has been a welcome reminder in my life that I choose my attitude which then determines my aptitude. I’m reminded to breath deeply, set my intentions, put my energies towards them and then let go of the outcome. Simple, but not easy and a daily practice.

PsychologistBarb Krantz Taylor and I met when I was taking the psych assessments during the recruitment process prior to the holidays. We connected and I very much appreciate the time and energy she has taken to make sure I understand my results and weave them into my goals. She has become a great cheerleader and I feel so blessed that she’s interested and invested in my journey. Its nice to have good people on your side!


Coffee Shop – I have been going to a LOT of these lately and here are 2 of my favorite – The Depot in Hopkins is a local hidden gem that supports arts, bikes and kids. They have live music and a funky vibe. Seward Cafe is living their believes, they pay a living wage to their staff (no tipping) and are local/organic. Plus its a great renovated space.

Radio Station – 89.3 The Current – all my favorite music growing up and today along with new favorite music I don’t even know I love yet. They are part of what makes the Twin Cities great and I streamed them for 2 1/2 years when living in Toronto. Plus, they introduced me to my new favorite artist….

Lizzo – She’s a local power house who’s hitting it big and gets played a ton on The Current. Good as Hell and Worship me – listen – ‘nuf said.

Street – University Avenue – holy cow, this is mecca for students, cafes, nonprofits, coffee shops, micro brews – its got it all going on!

Golf Course Brookview is pushing the boundaries of a traditional golf course and I love it. Its a public space and they have added a huge outdoor fire pit, bocce ball and bean bag toss. They also have wide tire bikes to rent in the winter along with a disc golf course. Nikki and I frequently walk the course after a big snow. She loves being off leash, chasing ducks and its good to hike through fresh snow with no one around. In the summer you can play sling golf and mountain bike your game (use a mountain bike to carry your clubs). They even have outdoor movies in the summer. Just watch out, they make strong gin/tonics. And … On Thursday nights in the winter….

Thursday Night Neighborhood FunTrivia Mafia is at Brookview on Thursday nights in the winter. Its SO fun, the drinks are cheap and the food is good. Plus, its damn hard. Come with a group to maximize the number of right answers you get.

What did I miss? What are you favorite things this winter? Yeah Minneapolis St Paul!!

A Few of my Favorite Things …An Ode to Minneapolis/St Paul = Verse 1 Non Profits

I thought about titling this post “The Best of….” but realized that I am a sample size of one and as such it would be ridiculous for me to claim that any of these are “the best” from a purely statistical stand point. Then I realized, when in doubt, lean on The Sound of Music and … this blog post was born.

Over the last month, my routine has changed dramatically and its opened up whole new worlds of appreciation to me. I’d love to share my favorites with you! (by category and with links so that you can check them out as well!)


Market Based Strategy – I am helping Lutheran Social Service – LSS (Maureen Warren and Laura Blue) think through a market entry strategy to Rochester/Olmstead County.  LSS has always done a great job of service based strategies (adoption, immigrants, etc) but hasn’t had the opportunity to look at their business from a holistic market perspective.  Rochester/Olmstead is growing and LSS needs a presence in order to help support that growth.  Its fun to take their traditional methodologies and tip them on their side to create a new view and possibility for LSS.

Local to National ReachThe Jeremiah Program has an audacious goal to take their amazing 2 generation out of poverty model national. This means 300x growth in the next few years. In order to grow responsibility, it meant they needed to expand their operations and double down on operational leadership.  I am working with Jess Lehman, their new COO, to envision what their new routines, processes, measures and metrics will be. We meeting weekly and its fun to riff off her ideas for the women and children they support.

Piloting Community LeadershipThe United Way is piloting a new skills based leadership model with 5 nonprofits, 5 corporations, 5 mentors and 25 emerging leaders.  I am so excited to be a mentor for one of the cohorts.  The cohort teams (5 leaders) will work with a nonprofit for 3 months on a strategic project. The cohorts will get leadership and cultural training while the nonprofits get exposure to emerging leaders.  Win/Win… Speaking of….

Local Nonprofit – My United Way mentor project supports PRISM. I LOVE this because PRISM is 1/2 mile from my house and an amazing local nonprofit that helps people through their food shelf, thrift shop, and other needs.  It feels good to be a part of a pilot program that is helping my neighborhood.

Trauma Informed Care – Its been fascinating to be a part of the board at Greater Minneapolis Crisis Nursery and learn about their innovative research and approach to trauma informed care.  They are working with Harvard and have 2 grants to bring “The Nursery Way” to other nonprofits in town (Jeremiah!! …yes, it is a small world and Casa de Esperanza) Their mission is to end child abuse and the way they are approaching it is world class.

Adoption Connections – As the Vice President of the board at Bellis, I am so proud of our latest effort.  We recently piloted an adoption connection group that brought together 30+ people that are touched by adoption to share their stories and support each other. We had birth mothers, adopted parents, birth grandparents and adopted people.  It was a rich conversation and we scored a 8.5 out of 10 on impact. We plan on hosting these every other month so be on the look out. We’d love to see our numbers grow and are trying to understand how to weave the foster care experience into our audience base.

Wrap Around Support for Young AdultsConnections 2 Independence blows my mind. They are small, but mighty, group of adults led by Jessica Rogers and Michelle May that help usher foster care youth into adulthood.  They bring ALL their talents, ideas and support to the table to give 360 exposure and support to these kids. They help them with financial, mental, physical, career and education. They also embrace yoga, meditation and all types of self care.

Therapeutic Foster Care – I had never even heard of this term before last summer when we were connected with Anu. They are a growing foster care nonprofit that is revolutionizing how to think about foster care placement and support for kids, social workers and foster families. They believe that everyone needs to work together and be healthy if we are going to best support these kids in their goals of permanence. They started in Wisconsin but are starting to expand in Minnesota, keep an eye on them along with their sister organization ….

Child Welfare Reform Alia is a BRAND NEW nonprofit that has grown out of the learnings/vision of Anu. While Anu delivers services, Alia is poised to change child welfare nation wide. They have an upcoming symposium, being lead by IDEO that will reimagine child welfare. Its called 10 for 10 and I have my fingers crossed that my application will be accepted as a participant!

Social Justice Reform Marnita’s Table is taking a totally different approach to social reform through connectedness. They bring people together in Intentional Social Interaction (ISI) that includes community, food, dialog and listening. The model is based on data and science but feels like a warm hug. I’m on the waiting list to be trained in ISI. If you ever get a chance to go to one of there events, the food is wonderful and the people even better!

Creating CommunitySweet Potato Comfort Pies are using a similar approach to drive dialog across divides (violence, equity gaps, social issues) through sweet potato pies. You come together the day before to make pies, the next day those pies are served in a community discussion to address a significant issue in the community. Each table is then given pies to take out to someone that needs one (could be a friend, neighbor, coworker, organization).  Its all about putting out there what you want for your community and making it happen. The pies are the icing on the cake. Are they good!!

(I’ll be updating my journey with the above organizations in the Causes section of this website, check back for monthly updates!)

But wait … there’s more! My 1st draft of this was twice as long so …. be on the look out for verse 2!  In fact, you can now subscribe to my website and it’ll automatically push to you when I post.  Check it out on my home page = About Me, at the bottom.

Tell me which are your favorite causes/nonprofits!!



Day in the Life

Lately I’ve been responding to well meaning inquiries about how the career change journey is going.  What they are really asking is … what are you doing? (read between the lines…what do you do all day?!)  These are friends, family and former coworkers that truly interested in understanding and supporting my journey.  They are also people that know me well and know that …

~  I have a lot of energy

~ I need to be productive

~ I push myself out of my comfort zone

~ I love having big goals and enjoy the planning process to achieve them

Basically, they cannot imagine me home alone all day. Neither can I! After a long conversation with my mom on what a typical day looks like, I thought, why not share?  So, here it is, a day in the life …

6:00-6:30am – get 3 of the kids up, fed, remind them what they need for school (i.e.: nag), try to get of my husbands way while he’s making lunches, check my calendar for the next day, send out email confirmations along with my networking bio and specific agenda topics/questions

6:30-7:30am – walk dog, do my affirmations, think about my day, week, approach, problems I’m trying to solve

7:30-9:00am – get the final kid up, fed, nag him (i.e.: remind him of his day), get him to the bus, shower, send follow up emails, meeting requests, write blogs/update website, research jobs and potential organizations

9:00-10:00am – meet with 1 of the 3 projects I’m working on – ask questions, be a thought partner, offer tools/solutions, coach on how to use tools/solutions, develop next steps

10:00-10:30am – drive (I’m seeing parts of the Twin Cities I’ve never seen before!)

10:30-11:30am – networking meeting to learn more about the persons experience, organization, connections. I’m currently focused on learning more about a the best path of entrance into a few key organizations that I am targeting along with understanding who are the decision makers and influencers.  Ask how I can help them.

11:30-12:00pm – drive (LOVE The Current 89.3)

12:00-1:15pm – 2nd networking meeting of the day (see above)

1:15-1:45pm – drive (are you sensing a pattern…)

1:45-2:00pm – quick check email and phone as needed

2:00-2:30pm – 3rd networking meeting of the day (trying to have 10-15 networking meetings per month)

2:30-3:00pm – drive home and squeeze in some office time, check emails, messages, do some project work, etc

3:00-3:15pm – feed 2 girls prior to 4 hours of gymnastics

3:15-3:45pm – check job postings, update networking bio, update networking grid

3:45-6:00pm – drive to 2 girls to gymnastics, and 3 boys to taekwondo, from basketball, from nordic ski and occasionally drums and guitar

6:00-7:00pm – send thank you emails to the people I met with today and the people that referred/introduced me to them

7:00-7:45pm – rest, talk to my husband about our schedule for the next day, help with dinner/laundry/etc

7:45-8:15pm – drive from gymnastics

8:15-9:00pm – dinner, dishes, family time (THANK GOD I have a husband who is a fantastic cook)

9:00-9:30pm – try to stay awake

9:30pm – give up, go to bed (to be honest, I need to start at 9:30 if I have any hope of getting the kids settled down and in bed by 10:30)

Variations on the above:

~ Networking groups – I’m trying to attend one job transition and/or senior leader networking group per week

~ Training – I’m committing to 1 training class per month, so far I’ve taken … a networking class, a social justice class, the IDI assessment and am signed up for 2 leadership classes

~ Coaching – I meet with my coach on a monthly basis. She does a great job of helping me plan my goals for the next month and brainstorm fresh approaches to networking

~ Kids – I’ve decided that its impossible to job hunt when the kids aren’t in school, so I’m not fighting it. When the kids are off, I’m off (but I’d say its no less work having 4 kids home from school given their activities)

~ Mentoring – I’m giving back by mentoring others on the job search journey, I meet with 1-2 people a week and help them think about what’s next, who I can connect them with and provide references

~ Board work – I’m on 2 boards (Crisis Nursery and Bellis) along with the Finance Committee at Childrens Home Society. With the committees I’m on (development and event planning) this adds another 2 meetings a month, which are learning experiences in an of themselves plus a great behind the scenes look at nonprofit governance

This new schedule is fun, exhausting, challenging and exciting. I get the opportunity to meet (and learn) from some seriously impressive and accomplished leaders, I am sharing my talents in my project work, I’m learning a ton about the depth and breadth of the nonprofit community in the Twin Cities and I feel like I’m a step closer to my goals everyday.

I’d say I’m doing pretty good. I’ve got a big goal, am working my plan, get to surround myself with people and am adding real value.  I’m proud of myself (just dont stop by on a Friday night, I’m in bed by 9:00pm :))










Join our team! Job Seekers Wanted!!

Do I have your attention? I should!  As a job seeker, I am constantly scanning the market for a role that will match my experience, skill set, passion and leadership style.  Not only do I want to add value in the role, but I want to feel accepted into the organization, find new ways to learn and grow and be empowered to bring my best self to work each day.

What I am realizing is … job seeking IS a job.  It has requirements, expectations, achievements, learnings and collaborations.  While it may not be a job that pays money (in the short run), it can deliver value and be extremely rewarding (& fun!).

The challenging part is … its a new job, one I haven’t done in 20+ years (at least externally to Target) and requires me to be performing, at my best, day 1. The learning curve is extremely steep, requiring daily vulnerability and retrospect; which can be emotionally exhausting.

So, I did a bit of internet research and decided to write a job description for all of us job seekers as validation. Validation that we what are doing every day IS real work, IS value added and IS part of our natural/planned career path.*

Job Description

Seeking a highly motivated individual that can perform the job responsibilities for an indefinite period marked by infrequent and unpredictable feedback cycles. Candidates must possess excellent communication and organizational skills and be wiling to work variable hours at multiple locations; both onsite and offsite.  The ability to be responsive, resilient and positive in the face of set backs and redirection is critical. Recognition will come in the form of new roles/responsibilities within a new organization (aka, the opportunity to learn a new job).


  • Cultivate 10-15 networking meetings per week, every week. This can include; cold calling, warm calls to friends/family/former coworkers and attending events.
  • Dedicate ~ 6 hours per week, every week to online research of potential contacts, organizations, leaders, industry developments and shifting policies.
  • Attend training to further skills including; leadership training, continuing education in target sector, personal development, reading and technical training.
  • Identify and initiate 2-4 skill based volunteering/consulting opportunities to build skill set in sector, cultivate credibility and produce results.
  • Attend industry forums and, if appropriate, serve on boards/advisory councils which support target sector.
  • Offer references, referrals, connections, support and coaching to both hiring managers and fellow job seekers; sharing your experience, learnings and intellectual capital.

Note: the above should be completed in ~30 hours/week, any effort beyond this has diminishing returns

Skills Needed

  • Business etiquette
  • Attention to detail
  • Listening
  • Written and verbal communication
  • Organization
  • Self direction
  • Sales and marketing
  • Persistance
  • Time management
  • Leadership
  • Social media and new technology acumen
  • Data synthesis & analysis
  • Market research
  • Customer service
  • Negotiation
  • Brand management
  • Marketing strategy
  • Relationship management
  • Prospecting
  • Performance monitoring
  • Multitasking
  • Project management
  • Other duties assigned (for me this includes…carpooling for kids sports, homework, lunches and doctors appointments)

Previous Experience

Good news! All experience levels will be considered; recent graduates, individual contributors, leaders, advanced degrees, consultants, volunteers, sector shifters, returning to the workforce, etc.  A variety of life experiences is preffered.

Wages and Compensation

None. However, be prepared to buy coffees, breakfast, lunches and drinks at happy hour. Also prepare to invest in training, website support, resume coaching and career counseling.  Your gas budget will also increase.


No… health insurance, pension, tuition reimbursement, paid holidays, stock options or independent working conditions

Priceless …experience meeting new people, assisting with connections, learning new sectors, understanding yourself better

I fully suspect that once I get good at this job (and I will) fate will land me in my next role. Given that, my pledge is to continue to help other job seekers and keep my search skills fresh/current, especially once I land a new role.

Does this sound right? What am I missing?  What doesn’t ring true? Feedback welcome!!

* shout out to Hanna Morgan at Career Sherpa, her blog provided some of the content and inspiration for this blog




Introducing, my Board of Advisors

As I continue my journey into nonprofit leadership I wanted to start by giving a very public ‘Thank You’ to some key people. Each of these amazing people has played a big part in my decision to move into nonprofit and my learning journey to date. I couldn’t do what I am doing without their help, support, encouragement, honesty, cheerleading and commitment.

This is my personal board of advisors (also know as Team Tracy).  As with any group, the diversity of experience, outlook, skill sets and strengths is key. I think you’ll see I have a world class team supporting me.

Maureen Warren – Chief Family Services Officer at Lutheran Social Service (LSS), Benilde St Margaret (BSM) alumni and amazing sponsor for me over the last year. Maureen has helped me get on the Childrens Home Society Finance Committee, introduced me to Jodi Harpstead (CEO at LSS) and I’ll be working with her on a new business development project for LSS, we kicked off last week!  (See my causes page for updates on my project work)

Jill Hardy Heath – President and CEO of The Heart of America Foundation, former Targeteer, former nonprofit consultant and good family friend. Jill has given me great insight into the CEO recruitment process and helps me think about how to translate my Target experience into skills the nonprofit world will understand. (otherwise known as deprograming from Target)

Jane Hopkins Gould – Currently starting in a new role and has held every major nonprofit CFO role in the Twin Cities. We serve on the Crisis Nursery Board together and she is my newest recruit to Operation Tracy.

Steve Kowalke – CFO at Sherwood Forest (a nonprofit consulting company) and former Treasurer at Target, plus fellow adoptive parent of amazing kids from South Korea. Steve has given me so much to think about, connections to pursue (Maureen!) and encouragement to follow my passion.  (he was a role model for us when we were adopting our 3 kids)

Tom Murphy – COO of the Murphy Household and life partner. Tom supports me in ALL I do and if the 1st person I go to on a good day, bad day and all the in-between days. Plus he gives great advice and council on whats best for us, as a family. (he also supports all my crazy ideas, like moving to India with 60 days notice and commuting to Toronto for 4 months – he deserves a medal)

Dan Haugen – President Alder Graduate School and former Executive Director of Neighborhood Involvement Program. Dan is husband to my long time friend and co-worker Karrie and has been in this business a long time. Great resource for the context of where nonprofit is today. (he knows everyone and everything that made the nonprofit sector in the Twin Cities the amazing hub it is today)

Jim Fellows – My personal brand and digital guru. Jim has been instrumental in this journey in helping me formalize my vision/values, setting up my website, creating the messages I want in the world and being a editor extrodinaire on my blog posts. (he also played guitar in our wedding and is Jimmys godfather)

Karen Kodzik – Karen is my career coach and owner/founder of Cultivating Careers. She is an amazing source of knowledge and advice on sector shifting career moves and really “gets” the sector shift I’m making. She keeps me accountable, on track and puts up with my crazy. (seriously, if you are considering a move, call her)

I think you can see, there is no way I can fail with this team behind me and… I feel a strong commitment to making these folks proud.

Who’s on your board of advisors?